FMCG goods 'recession-resistant', says Unilever Asia president
29 Nov 2010 | by Magz Osborne
, and that many FMCG brands are resistant to recession, "because people still have to wash their hair and brush ...
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Manning Gottlieb OMD wins One FMCG account
01 Apr 2011 | by Katherine Levy
of ethical FMCG products marketed by Global Ethics, a not for profit organisation.
Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'
22 Jan 2010
Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been guilty of neglecting digital channels? FMCG has been in the digital doghouse for years, averaging ... -friendly culture. - How true is it that a lot of digital activity doesn't suit FMCG brands because it's more ...
Campaign Digital Awards 2006: The Purple Award - Best FMCG Campaign
22 Sep 2006
WINNER Project: Dulux colour mixing Client: Mark Bullock, group brand director, Dulux Agency: Agency.com Writer: Steve Whiteley Art director: Olly Robinson Designers: Perry Cooper, Rob Mills, Hussen Natha, Wil Bevan Dulux was aiming to position itself as the expert on colour as well as to...
Campaign Digital Awards 2005: Best FMCG Campaign
07 Oct 2005
, considering that a large proportion of the broader FMCG-buying public are women, who may be offended ...
World: New-business analysis - FMCG media reviews bolster global new business
07 May 2004
There's been a key change in how global new business is won. Lucy Aitken reports.
NEW MEDIA: SPOTLIGHT ON CONSOLIDATING WEB PROPERTIES - FMCG giants seek a coherent identity
24 Jan 2003 | by MARK SWENEY
FMCG companies have frequently been lambasted for being slow to adopt the internet as a serious ... marketing fingers, this early criticism of the FMCG sector is now being reassessed as wise caution towards ... and the possibilities of the internet are gaining momentum within FMCG companies. Procter Gamble's move to hire a ...
RAB survey reveals impact of medium on 16 FMCG brands
18 Oct 2002
The findings, due to be unveiled next Wednesday, analyse the impact of historical FMCG radio advertising on sales of 16 products registered with Dunnhumby's Tesco Clubcard database. Although the tests have not been finalised, the initial results show that the impact of radio on sales figures ranges from ...
Yorkshire Water seeks a pseudo FMCG image via HHCL campaign
21 Jun 2002 | by CAMILLA PALMER
by name as if it were an FMCG brand. The posters, in 48- and six-sheet formats, as well as bus sides ...
The RAB Aerial Awards 2006: Best FMCG
24 Mar 2001
WINNER Title: Footballer Client: Ginsters Real Honest Food Agency: Bartle Bogle Hegarty Creative team: Steve Robertson, Justin Moore Creative directors: Marc Hatfield, Pete Bradley Media planner: Georgia Thomas Media agency: Starcom Motive Facilities house: Wave Sound engineer: Tony Rapaccioli Agency...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
