to remove filtersCommercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.
Reckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
The adhesives brand UHU gave him his entree into the world of FMCG. He spent two years there before joining ...
P&G awards Southeast Asia account to MediaCom
12 Sep 2011 | by Emily Tan
SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast
P&G appoints MediaCom for planning in Japan
10 Aug 2011 | by David Blecken
strong competition in Japan from domestic FMCG giants such as Kao. P G also recently called a pitch ...
Marmite launches 'hate cuisine' TV ad
05 Jul 2011 | by Sara Kimberley
The campaign marks the latest stage of Unilever's high-profile 'Love/Hate' work, which helped the FMCG company become advertiser of the year at the Cannes advertising festival in 2010. The new ad positions Marmite as a no-nonsense addition to bland meals. Created by DDB, the TV ad features Dave ...
Digital shops gear up for GSK roster review
09 Jun 2011 | by Sarah Shearman
The FMCG giant is understood to have invited digital agencies to submit their details to an online portal to take part in a survey as part of the roster review. However, it has not provided any further details about which territories the review will include. GSK specialises in consumer healthcare ...
P&G launches 'Proud sponsor of mums' campaign
28 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
