UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
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OMD's Jankowski jumps ship to head MasterCard
19 Nov 2010 | by Benjamin Li
Jankowski has led the J J business globally at OMD since 2008 , working across functional and geographic lines for the J J account within the 27 markets where OMD has a long standing relationship with the FMCG giant. Campaign reported his relocation to OMD's China office in mid June, when he said ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
remained flat on a global basis. FMCG brands continued to be the largest spenders in the first quarter ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
The World: Mumbai - Advertising spend predicted to plummet in 2009
06 Feb 2009
The study warns media owners to prepare for a major slowdown in growth and projects in view of the global fall in spending. India's FMCG sector is expected to cushion spend for TV, while the upcoming general elections will help spend in print, the survey suggests. However, it warns that neither medium ...
The World: Mumbai - Advertising spend predicted to plummet in 2009
06 Feb 2009
The study warns media owners to prepare for a major slowdown in growth and projects in view of the global fall in spending. India's FMCG sector is expected to cushion spend for TV, while the upcoming general elections will help spend in print, the survey suggests. However, it warns that neither medium ...
The Work: New Campaigns - The World
31 Oct 2008
concerted effort by the Calcutta-based FMCG company Emami to turn Himani into a core brand ...
Erasmus takes over Drugstore ad outfit
24 Oct 2008
-funded programming and media to Erasmus' heritage of developing FMCG products. Dignan said: "Very rarely do we find ...
The Work: Private view
23 Feb 2007
standard FMCG fare. The new Freelander TV campaign, in which a fortune-teller predicts that a man ...
The Work: New Campaigns - UK
09 Jun 2006
adspend as the reason the FMCG giant's sales were back on track last year, although the UK saw sales fall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
