in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
The arrangement will initially see the two Interpublic agencies work together on Unilever, promoting the FMCG giant's brands in Europe, the Middle East and Africa, Latin America and Asia. Huge, which was founded in 1999, is one of the largest digital agencies in the US, with clients including ...
The incumbent agency is MPG. Reckitt Benckiser India has concluded its media pitch process. The FMCG major has shifted its media planning and buying responsibilities to Zenith Optimedia, from incumbent MPG. Campaign India had reported Zenith winning the Reckitt business in early December ...
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
of business reactivity is the future of what we do, some FMCGs just don't know it yet ... ...
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.
of them are for proper FMCG products. Maybe that's a sign of the times too. First up we have something ...
The FMCG company, which owns brands such as Flora, Persil and Marmite, will feature its logo in all of its product advertising across all media in the UK and Ireland from later on this year. ...
, the FMCG giant put together a list of four agencies to develop global online campaigns for its major brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters