UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
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Dogs beat Darth Vader in Super Bowl ad ratings
07 Feb 2011 | by Daniel Farey-Jones
Bud Light "dog sitter" and Doritos "pug attack" were each rated 8.35 out of 10, topping national newspaper USA Today's poll, which gauged 282 volunteers' live reactions during the game . Car manufacturers and FMCG brands dominated the line-up of more than 50 ads, which are estimated to have generated ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
