The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
The FMCG company has approached agencies with a brief to work across all of Actimel s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently use a retained digital agency for Actimel but the brand has worked with several ...
The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly
extensive experience in the FMCG sector." ...
. With the best young marketing talent now having such a broad range of options, FMCG companies aren't the magnet ...
, it would be nice to see an FMCG ad break the mould for a change by seeing the dad doing the cooking ...
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
The global business is currently handled by Ogilvy Mather and run from its Paris office. The UK account, which is managed by O M, is expected to be part of the review. The pitch is likely to be led by Kraft internally from the FMCG giant's European Paris office and overseen by the global vice ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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