to remove filtersWhat Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
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UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
Paul Evans quits Kimberly-Clark to head Xbox EMEA media
14 May 2009 | by Ian Darby
LONDON - Paul Evans, the media chief at Kimberly-Clark, is leaving the FMCG company to join
The Week: People News - Microsoft hires ad duo
05 Dec 2008
Microsoft Advertising has appointed Katherine Ellis and Caroline Mastoras to the roles of FMCG
The Work: New Campaigns - The World
31 Oct 2008
concerted effort by the Calcutta-based FMCG company Emami to turn Himani into a core brand ...
Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
itself. While John Webster's "Martians" for Smash is a much-loved ad, did it really change FMCG ...
JWT parts company with creative Dunn
02 Mar 2007 | by James Hamilton
previously worked on JWT's share of the FMCG giant's business. Dunn joined JWT in July 2005 after three ...
The Work: Private view
23 Feb 2007
standard FMCG fare. The new Freelander TV campaign, in which a fortune-teller predicts that a man ...
The Work: Private view
08 Dec 2006
, online content is the future for FMCGs everywhere. Using sound to influence graphics isn't especially ...
Close-Up: Live Issue - JWT's transformation brings rebirthing pains
01 Sep 2006 | by John Tylee
will be a protracted process. "It's always going to be hard for an agency with such an extensive FMCG ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
