What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
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UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...
The Work: New Campaigns - UK
31 Mar 2006
the FMCG giant's sales were back on track last year, although the UK saw sales fall by 4 per cent overall ...
World Media in 2005: India
11 Mar 2005
catwalk show. Unilever's Lakme cosmetics brand sponsors the Star One show. The FMCG giant also helped ...
Yorkshire Water seeks a pseudo FMCG image via HHCL campaign
21 Jun 2002 | by CAMILLA PALMER
by name as if it were an FMCG brand. The posters, in 48- and six-sheet formats, as well as bus sides ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the deputy chairman of Bartle Bogle Hegarty, where lifestyle accounts far outnumber FMCG assignments ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the deputy chairman of Bartle Bogle Hegarty, where lifestyle accounts far outnumber FMCG assignments ...
Hi-tech outfits fuel ad growth
14 Aug 2000 | by JEREMY LEE
spent a combined pounds 24.3 million. There was also a growth in fmcg advertising during ...
OPINION: PERSPECTIVE - The only fear is fear itself when leaping into the new media
02 Jun 2000 | by JOHN TYLEE
It was one of those questions you fear to hear and stumble to answer. What, my lunchtime companion wanted to know, should his company be doing about new media? I was flattered to be asked for an opinion. Not least because the inquiry came from a senior marketer at one of the UK s biggest FMCG ...
INTERACTIVE: PRIVATE SURF WITH JANE OSTLER
08 Jan 1999 | by GORDON MACMILLAN
. Capitalising on the increasing interest in fmcg brands and grocery stores in web advertising, Carlton Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
