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Campaign Report on Worldwide Advertising (IAA Special): The battle for the Arab satellite market - The Arab world got its first taste of satellite TV in 1991 and, since then, competition for both viewers and advertisers has hotted up. Kathryn Westcott loo
08 May 1998 | by KATHRYN WESTCOTT
from Doha, is a news-based station which is, according to Fakhreddine, perceived as a quality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
