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Spar signs first athlete endorsement deal with Jenny Meadows
14 Jul 2010 | by Joe Thomas
The deal with Meadows marks the first time the company has ever entered into an individual athlete endorsement deal. The 800m runner, nicknamed the "pocket rocket", won bronze at the World Athletics Championships in Berlin last summer and followed this up with silver at the World Indoors in Doha. Meadows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
