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Media: Double Standards - Bringing a life of luxury even during a downturn

Campaign 05 February 10, 12:00

placed to succeed. At the FT, we benefited from the "flight to quality" with continued strong demand ... about your brand? Three main things. First, the quality of our global readership. The FT attracts ... but the inclination to consume luxury products. Second, like our readers, luxury brands are attracted by the FT ...

Media: Things we like

Campaign 22 January 10, 12:00

, but it's not, so it probably won't. The FT's latest iPhone app And for those airbound business ... Of Business Travel. The free download features travel content from the first of the FT's Little Books, covering cities in China. The content is written by FT correspondents and is firmly targeted ...

FT investigates unflagged advertorial claims

By Staff, campaignlive.co.uk 01 December 09, 09:20

of complaint to a senior executive in the FT Business division. The letter claims that the practice includes ... those said advertisers in issues or sections of which they are the key sponsors or advertisers". FT ... Management . An FT spokesman told The Guardian that an investigation has been under way for eight weeks ...

Opinion: On the Campaign Couch ... with JB

By Jeremy Bullmore, Campaign 27 November 09, 12:00

Ever since we started working with them, we've been sworn to silence on the topic. The FT has just called to ask me what I think of it. As an adman, I know that I should lie shamelessly on behalf of my client and say that it's fantastic. The trouble is that my mother told me never to lie and I don't think ...

Microsoft and News Corp in talks over blocking Google

By Anne Cassidy, campaignlive.co.uk 23 November 09, 09:53

Rupert Murdoch's News Corp announced last week that it was looking at pulling its news content off Google. The Microsoft deal, reported by the FT , could spark a search engine battle and also offer hope to newspapers struggling to monetise online content. Microsoft has also approached other online publishers in a ...

Media Headliner: Wheatcroft brings a touch of 'royalty' to WSJE

Campaign 20 November 09, 12:00

to the FT, Alasdair Reid asks. ... , have tended to break up on that rocky shore known as the Financial Times. The FT is a European paper ... -centric. There's always been a feeling in the past, for instance, that the FT has been more successful at making ... unsuccessfully stalked the FT for years, Rupert Murdoch's News Corporation eventually turned its attentions ...

Close-Up: Grey hits fresh heights with its latest Toshiba ad

Campaign 20 November 09, 12:00

the Nevada desert to a staggering height of 98,000ft above the earth. Here the team at Grey explain how ... sky. We tracked the progress as it passed through -90 degC at 60,000ft and then onwards to an ultimate altitude above 99,268ft, where the balloon burst due to extremely low pressure. The rig fell back ...

Invisible but indispensable

Campaign 20 November 09, 12:00

2009 2008 bbc.com/bbc.co.uk 21.4% 20.8% ft.com 12 ...

The Work: Private View

Campaign 13 November 09, 12:00

of brand and business-to-business marketing, Financial Times Brief: Celebrate ten years of the FT ...

And in the real world...economic optimism, BT, British Gas, Trinity Mirror and more...

By Staff, campaignlive.co.uk 12 November 09, 11:00

since early last year. Source: FT Unemployment has fallen for the second successive month ... in defecit. Source: FT British Gas said wholesale gas prices will rise from about 31p to 49p a therm ... . Source: FT A merger between British Airways and Spain's Iberia is unlikely to be finalised this week ...