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The Financial Times has launched a campaign to promote a new editorial series.
of people who access paid-for FT content each day through global print and digital channels....an average of 563,026 people around the world paid for FT content every day. These figures represent the number of average daily newspaper sales as well as active FT.com digital and eReader subscriptions ... measures only tell part of the story of the FT brand's health in today s media landscape. "Our readers ...
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
LONDON - The Financial Times has launched iPhone apps for its FT-branded Asian mini-travel guides....The apps will be free of charge to consumers and comprise travel content from the FT's Little Book of Business Travel (LBBT) covering Bejing, Hong Kong, Macau and Shanghai. Content is written primarily by FT journalists. The apps will be advertiser-funded and follow the launch of an FT.com app last year. The FT ...
The FT Group reported an 8% underlying growth, which excludes the impact of both currency ... . The FT Group attributed this to an increase in M A activity in the financial market. Overall Pearson ... . Earlier this month, the FT revealed that its Apple iPad app has generated 1m in advertising revenue ...
by including editorial,' he says. He adds the FT's significant investment in the section proves ... , HSBC and Vodafone hit the headlines. Content is currently only being posted on the FT's usual website (FT.com/recruit), but the plan is to use the editorial to improve the offer and broaden the appeal ...
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
payments in a bid to drive up sales to FT.com....The PayPal facility is part of FT.com's new subscriptions sign-up portal, which is currently being ... for media publishers. He said: "The FT has shown that businesses and individuals are willing to pay ... ." The Pearson-owned business newspaper will also use PayPal for its FT Press Cuttings tool, which launches on 28 ...
The investment in the London-based studio is the FT s latest move away from its reliance on print media. Richard Edgar, the FT s head of video, is overseeing the project. The facility which has ... are among the options for which the FT could use the TV studios. The studio also has connectivity ...
LONDON - The Financial Times has declined to publish an advert paid for by human rights group Amnesty that criticised oil company Shell.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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