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FT 'smart but casual' by DDB London

The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...

FT 'building BRICs' by DDB

The Financial Times has launched a campaign to promote a new editorial series.

FT 'miss moneypenny' by DDB London

The FT columnist Miss Moneypenny, famous for her acerbic wit and biting economic and social

FT 'we live in financial times' by DDB London

The results of an internet image search form the basis of the latest executions in the Financial Times 'We live in Financial Times' campaign, by DDB London.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.