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subscriptions. The work and leisure references aim to include the relaunched FT Weekend as a selling point ...
The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association...The FT is inviting its readers to tell the newspaper about a lunch they have had at one of more ... that they are having 'Lunch with the FT' and take a copy of the newspaper with them to the restaurant. The feedback will then be used by the newspaper to select its FT Readers' Favourite Restaurants; a selection of the readers ...
to promote its print title and FT.com....advertising for the FT. The FT is now expected to drop its long running No FT, no comment line in favour of We live in Financial Times . David Kirby, the FT s head of customer development, led the direct marketing itch. The FT did not previously have a retained DM agency but had used RMG Connect and Draft FCB ...
LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl to offer consumers mobile phone vouchers entitling them to free copies of the paper.
The list consists of subscribers to publications from the FT Group with a focus on investment, such as FT Active Investors. It also includes readers of WI Link, FT Annual Reports and the Financial Times newspaper in the UK, continental Europe, Asia and North America. Research shows that FT readers based ...
The Guardian was the only quality daily to enjoy month-on-month and year-on-year circulation rises in the May newspaper Audit Bureau of Circulations figures.
Launching this Saturday, it includes an insert campaign in the FT magazine and an email campaign, which is to be sent to 70,000 people across Europe from the FT's database. The below-the-line activity backs up a wider campiagn. This Saturday, the weekend FT will also distribute a special commemorative ...
business newspaper and increase the reach of FT.com across the Asia region. With content commissioned and edited by the company's recently established news-editing operation in Hong Kong, the new FT Asia edition ... network. The marketing campaign spend is over £1m and positions the FT as a complete and essential read ...
.com was launched last December by the Pearson Group as a sister web site to FT.com. It offers guidance ...
posters, press, direct mail and possibly TV to support the FT s extended regional and specialist ... breaks on October 4, uses pink-tinted visuals with the juxtaposition of two subjects covered by the FT ... matter carried by the FT and highlight the paper s global awareness. It builds on the surprise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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