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FT launches combined audience metric

of people who access paid-for FT content each day through global print and digital channels....an average of 563,026 people around the world paid for FT content every day. These figures represent the number of average daily newspaper sales as well as active FT.com digital and eReader subscriptions ... measures only tell part of the story of the FT brand's health in today s media landscape. "Our readers ...

FT promotion highlights high-value audience appeal

toolkit at ft.com/advertising. The direct marketing campaign handled by Touch DDB and DDB London will target 300 existing contacts with a pack and guide and an FT branded pair of binoculars. The guide ... in FT print and online products. The guide profiles six audience "breeds" - including the high net ...

FT mobile site recognises users' needs

Service: FT mobile service Owner: Financial Times What's happened? New site has launched ... and publishers taking a more serious look at what they're doing with mobile. The FT has followed suit with a relaunched mobile site, m.ft.com, which is consistent with the new FT.com design unveiled in November ...

FT and Guardian shine in lacklustre October ABCs

The FT and The Guardian stood out as the only quality weekday national UK newspapers to increase

FT eyes 60 possible layoffs

It is thought that the FT currently employs approximately 1200 people in the UK, and 1600 globally ... our acquisitions more closely into the FT. We are now assessing further steps in this process ... the recent woes of rival newspaper groups and last week its FT Group subsidiary, which publishes ...

FT launches campaign to boost businesses

press and is supported by a special microsite, www.ft.com/budgets, which is intended to provoke debate ... director of the FT, confirmed the topical creative supports the argument that cutting back on ad spend ...

Guardian, Times and FT receive September boost

LONDON - The Guardian and The Times recorded the biggest increases in month-on-month average circulations across the national daily market in September, according to the latest ABC figures.

The FT's Khozem Merchant is at the heart of global rebalancing

Khozem Merchant is director, business development, at the Financial Times, India

FT backs relaunch of Jazz FM

LONDON - FT Weekend will be the official media partner for the relaunch of Jazz Fm on DAB next...relaunched Jazz FM website will feature a microsite for the FT Weekend Breakfast Show, providing FT Weekend ...

Digital revenues boost FT's profits

LONDON - Profits at the FT Group rose 21% year on year in the first half of 2008, as owner Pearson...Pearson said FT Group sales were up 11%, thanks to its shift towards subscription and digital ... accounted for 63% of FT Group revenues, up from 28% in 2000, while advertising accounted for 30% of FT Group revenues, down from 52% in 2000. The performance of both Pearson and its FT Group arm run contrary ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.