Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
data has dropped off but marketers are still using the higher-profile data from lists such as the FT ...
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Marketers' access to social network user data comes under EC scrutiny
18 Jun 2009 | by Dan Leahul
in Washington, told the FT: "We've been concerned about the growing third-party use of personal information ...
Internet founder speaks out against web tracking systems
17 Mar 2008 | by Staff
FT.com, iVillage, Universal McCann and Unanimis. ...
Email marketer Pure launches agency division
04 May 2007 | by Joanne Payne
-based firm has innocent drinks, Thomas Pink, Truprint, EMAP and the FT among its roster of 500 clients. ...
Raymond Snoddy on media: Readership data must tell whole tale
26 Jul 2006
produced the dramatic news that FT readership had fallen by more than a quarter from April 2005 to March ... eyes, circulation was actually rising. And the FT was scarcely the first newspaper or magazine ... , are more reliable than NRS readership data. The FT problem, it appears, has as much to do with sample ...
Active Investors newly available from the FT
04 Jul 2006 | by by Staff
The list consists of subscribers to publications from the FT Group with a focus on investment, such as FT Active Investors. It also includes readers of WI Link, FT Annual Reports and the Financial Times newspaper in the UK, continental Europe, Asia and North America. Research shows that FT readers based ...
ABCs show increase for Guardian and FT
16 Jun 2006 | by Deborah Bonello
The Guardian was the only quality daily to enjoy month-on-month and year-on-year circulation rises in the May newspaper Audit Bureau of Circulations figures.
Financial Times hands list management to RSA Direct
06 Apr 2006 | by by Daniel Farey-Jones
The company's data portfolio covers readers of the FT and subscribers to other Financial Times business publications across the UK, Europe, Asia and North America. Kate Amos, product manager at FT ... and has the responsiveness you would associate with such a strong brand as the FT." The FT is the most ...
SPSS updates data mining software
24 Jan 2006 | by by Daniel Farey-Jones
processing. SPSS' UK customers include Barclays, British Airways, FT.com, Unilever and Waitrose ...
International Business Media: The cream of international
14 Oct 2005
the might of CNN and BBC World in the news sector and the FT and FT.com in the business sector. But, planner ... of the FT, as it struggles with falling circulation and the financial woes of its parent, Pearson. Yet its editorial strength is unscathed. Readers leaving the paper are, for the most part, returning online to FT ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
