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Facebook 'plotting ad-tracking system'

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

Murdoch takes to Twitter to rubbish Sun on Sunday story

, on the social network. Murdoch s tweet reads, "FT Financial Times or Fawlty Towers? Sun on Sunday story today ... officers. The FT report also played down suggestions in other reports that a launch date for the title ... with the report in the FT. Murdoch took to Twitter at the start of the year and now has more than 165 ...

From fad to failure: why size does not ensure success

companies in the FT Index, which started in 1935, only two remain. One is a household name, Tate Lyle ...

Sony Ericsson recruits tennis stars for digital campaign

) as they compete in the women's tour. The activity was lanched in Miami and featured a 36ft-tall Facebook page ...

Facebook reaches 30m milestone as newspapers face 'scary' future

the same as the print user, except obviously the FT and possibly the Wall Street Journal. "As a ...

China's 'Twitters' targeted by internet police

Continue reading this story on FT.com ...

High numbers of Twitter followers does not equal influence

The report "The Million Follower Fallacy" found that popular users with a high number of followers are not necessarily influential in terms of spawning retweets or mentions. Continue reading this post on Brand Republic's digital bog The wall Also new on The Wall Take a look: Vanity Fair and FT iPad app videos ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.