15 Nov 2011
With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...
23 Mar 2011
The ad, by Paris-based agency Fred Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand s denim.
The ad aims to give a modern twist to the Wrangler's cowboy image ...
18 Jan 2011
The campaign will promote the China shapes the world editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao s visit to the US. The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds ...
29 Sep 2010
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend.
The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays.
Print ads will run ...
02 Sep 2010
The print and outdoor campaign is aimed at positioning the corporate FT subscription ...
is to convey that although an FT corporate subscription is a cost to your business, the benefits you get in return are invaluable.
Caroline Halliwell, FT s director of brand B2B marketing, said: "It is more ...
02 Mar 2010
The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...
13 Jan 2010
The Financial Times has launched a campaign to promote a new editorial series.
23 Oct 2009
The FT columnist Miss Moneypenny, famous for her acerbic wit and biting economic and social
01 May 2009
The results of an internet image search form the basis of the latest executions in the Financial Times 'We live in Financial Times' campaign, by DDB London.