Unilever's Richard Brooke in epic bike ride for NABS
19 Mar 2010 | by Staff
in ten days, travelling an average of one hundred miles a day and climbing an estimated 45,000ft up hills ...
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CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...
The Work
08 Feb 2010
, with homepage takeovers on sites such as msn.com, ft.com, topgear.com and telegraph.co.uk. Expandable banners ...
And in the real world... Apple, eBay, McDonald's, Nestlé and more
23 Apr 2009 | by Anne Cassidy
by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...
And in the real world... Tesco, Oracle, BA, GSK and more
21 Apr 2009 | by Anne Cassidy
, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...
Tesco wins appeal against stores ban
05 Mar 2009 | by Sarah Crawley-Boevey
has more than 2,000 stores in the UK and says it plans to add two million sq ft to its empire by April ...
The Work: New Campaigns - UK
05 Dec 2008
economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...
Investors expect Polman to reinvent Unilever
03 Oct 2008 | by Nikki Sandison
and profits growth, One told the FT that he was looking to Polman to "raise the metabolic rate" of Unilever ...
PepsiCo invests £16m in UK R&D centre for healthy snacks
17 Sep 2008 | by Gemma Charles
The 92,000-sq-ft centre in Beaumont Leys, Leicester, will house the company's core technical staff across R D, engineering and technical services. The building brings key facilities under one roof for the first time, including a sensory laboratory, product development laboratories and 'pilot plants' - small ...
The week in marketing
27 Aug 2008 | by Staff
is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
