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The week in marketing

is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...

Harrods, Selfridges and Harvey Nichols lead department store revival

recorded the biggest improvement in operating profit per square foot, rising 30/ft 2 between 2005/06 and 2006/07, followed by Selfridges with an increase of 16/ft 2 . According to the report ...

Danish store Ilva aims to rival Habitat and John Lewis

The 120,000 sq ft store will be unveiled at Lakeside in Thurrock, Essex, with Manchester and Gateshead branches to follow later this summer. A £5m campaign, including posters, catalogue door-drops and local press, has been created by ad agency Isobel, which won the business last year without a pitch ...

'No FT no comment' and 'Let your fingers do the walking' join slogan hall of fame

LONDON - 'No FT, no comment' and Yellow Pages' 'Let your fingers do the walking' are among...The 27 new additions brings the total to 83 slogans. At the top of the list of new additions is KFC's "Finger lickin' good", followed by Federal Express's "When it absolutely has to be there overnight" in second place. The Financial Times "No FT, no comment" comes in third place. In fourth place ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.