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Jack Daniel's readies Christmas campaign

, Tennessee, featuring its people building a 26-ft tall Christmas tree made of whiskey barrels....to one spot, where the barrels are stacked on top of each other to create a 26-ft tall tree covered ...

Sainsbury's creates £60m bonus pot as golden run continues

channels. "We have added gross space of 1.5 million sq ft to our store estate, creating over 6,000 new ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

rhead Official Advert ft. Ace of Spades (slow version) - 90"www.youtube.com Picture the scene. A bar ...

The Week in Marketing: 2 December 2008

-for-like sales for the past seven weeks. FT trust ads The Financial Times is launching a poster campaign ... by DDB London, shows a St Bernard dog emerging from an alpine storm with a copy of the FT attached to its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.