Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
to the cognoscenti of cool: "Nonstop to Rudimental ft. John Newman". Still with us? Well, never mind; basically ...
Paddy Power seeks agency help to stage more stunts
17 May 2012 | by Sara Luker
The betting firm has sent tailored briefs to a number of agencies asking for support in stunt development on a project-by-project basis. Paddy Power is well known for its controversial PR activities. In 2010 it erected a 50ft Hollywood-style sign on Cleeve Hill for the Gold Cup at Cheltenham, which ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
,047 shares 6. Peugeot 208 'Nonstop to Rudimental ft. John ...
Things we like
26 Apr 2012
. This is an impressive figure, and not only shows publishers that there is life beyond Apple (the FT's app was withdrawn from Apple's App Store) but also that large audiences can be built via mobile. Some 12 per cent of FT ...
FT's HTML5 web app hits two million users in 10 months
24 Apr 2012 | by Sarah Shearman
The total includes both subscribers, who pay for full access to FT.com across all digital ... figure for how many of the app's users were subscribers. However, she disclosed that FT ... to the publisher's digital strategy, and it claims to receive 12% of subscriptions and 19% of traffic to FT ...
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
). I still love newspapers and I start the day reading the FT and The Guardian (loving the new 'Three ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
The company is seeking support for the launch of 350m retail and leisure development Trinity Leeds. The one-million sq ft shopping and leisure destination is due to open in spring 2013 ... construction with only 31,500 sq m (339,063 sq ft) of new retail centre space being developed in 2012, a 50 ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and magazines increases dramatically. In the business lounge I flick through the FT, Telegraph, Times and Wall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
