Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
to the cognoscenti of cool: "Nonstop to Rudimental ft. John Newman". Still with us? Well, never mind; basically ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
,047 shares 6. Peugeot 208 'Nonstop to Rudimental ft. John ...
FT's HTML5 web app hits two million users in 10 months
24 Apr 2012 | by Sarah Shearman
The total includes both subscribers, who pay for full access to FT.com across all digital ... figure for how many of the app's users were subscribers. However, she disclosed that FT ... to the publisher's digital strategy, and it claims to receive 12% of subscriptions and 19% of traffic to FT ...
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
). I still love newspapers and I start the day reading the FT and The Guardian (loving the new 'Three ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and magazines increases dramatically. In the business lounge I flick through the FT, Telegraph, Times and Wall ...
FT promotes Slade to new digital commercial role
03 Apr 2012 | by John Reynolds
director, digital advertising at FT.com, a role in which he will be responsible for global digital...He will also be responsible for new business propositions at FT.com, luxury website howtospendit.com, and the FT's mobile products. He will also be involved in finding new technology and creative partners for the FT. The appointment comes as FT.com moves to monetise visitor numbers to the website. FT ...
Financial Times' Tom Glover moves to wider digital role at Pearson
28 Feb 2012 | by John Owens
, for example. Glover joined the FT four and a half years ago as a senior communications manager. Before this ...
Sacoor Brothers appoints Now to first UK ad account
10 Feb 2012 | by Sara Kimberley
The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
