All About ... Football shirt sponsorship
29 Jun 2011 | by Alasdair Reid
Bayer Leverkusen used the FT to find a shirt sponsor....of an FT ad, it will make a wonderful case study. ...
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Appointment to view: On this day 1986 - Richard Branson tops Atlantic speed record
29 Jun 2011 | by Sarah Johnson
was the beginning of a string of record attempts by Branson. He completed his record-breaking journey in a 72-ft ...
Top German football club advertises in FT for shirt sponsor
15 Jun 2011 | by John Reynolds
Leverkusen lost its main shirt sponsor this year after the energy company TelDaFax ended its two-year deal. The club, which is in the Bundesliga, German's top division, is now running an ad in the FT that states "Come and play the Champions League with us! "This is your opportunity to become the main ...
Search begins for greatest sports marketing innovation
15 Nov 2010 | by John Reynolds
Bailey, Guinness GB Sponsorship Manager; Ashling O'Connor, The Times; Roger Blitz, FT; Paul Vaughan, RFU ...
Paddy Power forced to take down Ryder Cup sign
30 Sep 2010 | by Katherine Levy
270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament....The betting chain started to erect a 270ft promotional sign on Monday in the style of the white Hollywood sign on Mount Lee, overlooking Celtic Manor Golf Course in Newport, Wales, site of the international golf tournament where play begins tomorrow (1 October). By the time it was set up on Tuesday ...
£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
number of branded shops selling official merchandise, including a 40,000ft megastore in the Olympic Park ...
A slam dunk for brands
17 Aug 2010 | by Ed Kemp
Rockets' 7ft 6ins star Yao Ming. With the London Olympics just two years away, the NBA now has a great ...
Out and About 09 July - the best media parties of the week
09 Jul 2010 | by Harriet Dennys
All the pictures from Walker Media's Summer Party at the Chiswick House Festival, the FT's Summer
12 for London 2012
03 Nov 2009 | by Ed Kemp
Deng, 24, and Ben Gordon, 26, are superstars in the US. However, but for the fact they stand 6ft 9in and 6ft 3in tall respec-tively, the pair could easily walk the streets of London unnoticed. Team GB has ...
McDonald's tipped to be official branded-food outlet at London 2012 Olympics
12 Aug 2009 | by Jeremy Lee
offerings would be allowed to carry company branding, according to the FT. The news comes in the same week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
