to remove filtersTHIS WEEK: Lilywhites plots expansion drive
08 Dec 1995
plans. Next summer, stores of 7,500 sq ft will open in major UK shopping centres around ...
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NEWS: Optimedia to handle dual Asprey account
08 Dec 1995 | by ANNE-MARIE CRAWFORD
- price pages, a first in the FT. Pete Russell, the new-business director at Optimedia, admitted ... babysit the account. The FT site for Rolex was unique and it hadn t been done before. Watches ...
MEDIA: BRIEFS
08 Dec 1995
through the scheme, which is offering 1,000 sites across the UK. FT auctions ad space ...
FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction
08 Dec 1995 | by ROBERT GRAY
tracking Personal Equity Plan - a PEP that tracks the FT-SE (Footsie) Actuaries All-Share Index ...
NEWS: Hughes revamps FT ad department for new-business push
24 Nov 1995
/20 Media. The changes come after a period in which the FT s core sector of financial advertisers ... -makers reading the FT had fallen. Hughes, who was previously the FT s sales and marketing director ... conditions. We have to win business for the FT. The paper, which usually adheres to its ratecard ...
MEDIA: HEADLINER; Natural born salesman takes the fight to succeed seriously
24 Nov 1995 | by JOHN OWEN
Ben Hughes is planning to make the FT irresistible to advertisers....Ben Hughes is planning to make the FT irresistible to advertisers. Ask any press buyer what ... with that. Some go so far as to say the FT doesn t have a sales team - just a group of people who ... Hughes, formerly the FT s sales and marketing director for continental Europe, unveiled the wholesale ...
CONFERENCES AND EXHIBITIONS: Revival of the roadshow
10 Nov 1995 | by ROBIN COBB
was transported from city to city in 40ft articulated vehicles, which were prominently branded to form part ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
Benetton, Radio Atlantic 252 0897 Music by Fax, FT Cityline ------------------------------------------------------------------------ ...
MEDIA: Who’ll make the Web a main-line medium?
11 Jan 1995 | by MIKE HEWITT
.co.uk) also declines to offer a ratecard. * The Financial Times (www.ft.com) launched last May. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
