TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
Benetton, Radio Atlantic 252 0897 Music by Fax, FT Cityline ------------------------------------------------------------------------ ...
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CONFERENCES AND EXHIBITIONS: Revival of the roadshow
10 Nov 1995 | by ROBIN COBB
was transported from city to city in 40ft articulated vehicles, which were prominently branded to form part ...
FOCUS: CONFERENCES & EXHIBITIONS; The right people in the right places
03 Nov 1995 | by KATE NICHOLAS
between conference and exhibitions with just under 2,400 sq ft of exhibition space, a main auditorium ...
THIS WEEK: Nike Town sites come to Europe
11 Jan 1995 | by HARRIOT LANE FOX
shopping streets, known to tourists and domestic shoppers, with stores of between 25,000 sq ft and 50,000 sq ft. Fitting out will be lengthy and the first store is unlikely to open before the end ...
MEDIA: Who’ll make the Web a main-line medium?
11 Jan 1995 | by MIKE HEWITT
.co.uk) also declines to offer a ratecard. * The Financial Times (www.ft.com) launched last May. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
