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INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

. Client Josie Roberts, development director, online publishing Brief Promote the FT s content internationally and to gain experience of the new medium Created by the FT Graphics design The Media Factory Systems design User Interface Technologies Electronic publishing Paul Maidment Address www.ft ...

MEDIA: Can a launch do the business on Sunday?

, the FT s publisher, is sceptical about whether a Sunday business title could bring enough ... then readers might feel they had to have it. Sunday Business may hope to steal the FT s clothes, telling ...

NEWS: Optimedia to handle dual Asprey account

- price pages, a first in the FT. Pete Russell, the new-business director at Optimedia, admitted ... babysit the account. The FT site for Rolex was unique and it hadn t been done before. Watches ...

THIS WEEK: Lilywhites plots expansion drive

plans. Next summer, stores of 7,500 sq ft will open in major UK shopping centres around ...

MEDIA: BRIEFS

through the scheme, which is offering 1,000 sites across the UK. FT auctions ad space ...

Profile: Bill Spears, Cunard Line; Coming out of dry dock

&O 1981 Shipbroker, FT Everard 1987 Surety underwriter, Sun Alliance 1987 Corporate affairs manager ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

tracking Personal Equity Plan - a PEP that tracks the FT-SE (Footsie) Actuaries All-Share Index ...

CAMPAIGNS: Product Launch; Vectra aims for a Cavalier attitude

by Spectrum and Media Enterprises, kicked in, as mysterious 20ft high, V-shaped balloons appeared above ...

NEWS: Hughes revamps FT ad department for new-business push

/20 Media. The changes come after a period in which the FT s core sector of financial advertisers ... -makers reading the FT had fallen. Hughes, who was previously the FT s sales and marketing director ... conditions. We have to win business for the FT. The paper, which usually adheres to its ratecard ...

MEDIA: HEADLINER; Natural born salesman takes the fight to succeed seriously

Ben Hughes is planning to make the FT irresistible to advertisers....Ben Hughes is planning to make the FT irresistible to advertisers. Ask any press buyer what ... with that. Some go so far as to say the FT doesn t have a sales team - just a group of people who ... Hughes, formerly the FT s sales and marketing director for continental Europe, unveiled the wholesale ...

 

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