DIARY: What on earth would someone want with a 3ft length of rubber?
06 Sep 1996
The dark wave of advertising crime continues. First, we brought you news of the theft of the Cuprinol man (who, incidentally, is still missing).
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NEWS: FT review jeopardises Bozell’s hold on paper
13 Dec 1996 | by GORDON MACMILLAN
weeks ago, in which Ben Hughes, the worldwide ad director of the FT, and Jane Scott, the marketing director, both moved sideways (Campaign, 29 November). Delaney Fletcher and 20/20 have held the FT ... the FT on to television for the first time in seven years (Campaign, 8 March). The business ...
DIARY: Top PR toff dons natty togs for nauseating public display in the FT
09 Aug 1996
At last, the truth can be told. QBO managing director Trevor 'good- looking' Morris has exposed himself in the national press for the fraud that he is.
NEWS: Delaney Fletcher unveils debut TV ad in FT branding campaign
08 Mar 1996 | by KAREN YATES
Times. No FT...no comment flickers on two screens in the silence. The campaign is aimed ...
THIS WEEK: FT on the TV as rivals launched
07 Mar 1996 | by ANNA GRIFFITHS
. The FT s new campaign, devised by its agency, Delaney Fletcher Bozell, will be used to re-emphasise the FT brand, which has been kept out of the newspaper price wars over the past two years. The paper ... by a teaser poster campaign and taxis painted with a new tagline. The tagline No FT. No Comment ...
MARKETING MIX: SOAP BOX; The 60ft peacock in Times Square is our role model
01 Feb 1996 | by JEREMY BULLMORE
Any time now, the Nissin Food Products Company Ltd of Tokyo will unveil a new advertisement for Nissin Cup Noodles. Dominating the north face of Number One Times Square, it will be 60ft high ... magnificent forms of indiscriminate display: stunts, sponsorship, round the world balloon trips - and 60ft ...
Media: In Brief: Rumours of FT rival dismissed
17 Jan 1996 | by SUE BEENSTOCK
A Mirror group spokesman dismissed press reports that the company is linking up with financial news specialist Bloomberg to produce a rival to the Financial Times as mere speculation .
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
