04 Dec 1997
| by ANDY FRY
,099,953 -2.64 3.95 747,282
FT 333,309 2.08 8.68 318 ...
9256
Telegraph 35,057 286,615 30,999
FT 8,005 325 6 ...
24 Oct 1997
| by PAUL WOOLMINGTON, worldwide media direc
Times s first advertising campaign, no
FT, no comment , and thought I ought to read it. It represented...Times s first advertising campaign, no
FT, no comment , and thought I ought to read it ...
and unfathomable. Which probably says more about me than it
does about the FT.
Later, when my former agency started to court the FT, I forced myself to
revisit the paper. It became essential reading ...
24 Oct 1997
| by RICHARD COOK
Europe.
Before the pitch process could be completed, though, the FT s parent
company, Pearson ...
advertising spend into
Delaney Fletcher Bozell.
Michael Murphy, the FT s UK director who helped co-ordinate the review,
says: Our aim is to have a consistent brand image for the FT around
the world ...
24 Oct 1997
| by PAUL FARRELLY, City editor of the Obser
going head to
head in the US.
The FT s Thursday front-page splash covers the gamut of BT ...
.
On Friday, the FT s excellent New York correspondent, William Lewis,
moves the story forward ...
, while the general
reader won t have seen the FT.)
A week later, the Economist could have done ...
17 Oct 1997
| by JOHN TYLEE
markets, and Amy Rennison becomes advertising manager. Three months ago,
FT display sales were ...
17 Oct 1997
| by ALAN WALDIE
Brief: Position the FT as the global business newspaper
Agency: Delaney
Fletcher Bozell
Writer ...
16 Oct 1997
| by LISA CAMPBELL
outside advertising and sales.
The unit, FT Enterprises, will house all existing FT-branded businesses,
including FT Syndication, FT Diaries, Cityline, FT Seminars and the FT
Shop.
The new ...
.
FT Enterprises first new venture will be FT Republishing. FT
Republishing will reproduce contents ...
16 Oct 1997
of the tube-car strap for Vaseline
Deodorant for Men, London s bus hub-caps for Baby Bel cheese, 10ft by
27ft portrait supersites for Peugeot s 106, aerials fixed to
six-sheets for Ericsson, laser ...
10 Oct 1997
| by MICHELE MARTIN
last year with a 35-ft-high,
96-sheet vertical poster execution.
Media for the Aristoc ...
25 Sep 1997
| by CONOR DIGNAM
SECTORS
Sector No Total sq ft
Arts, hobbies, sport ...
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