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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

18 Dec 1997

another donated page in the FT. Some 28 companies signed up, yielding pounds 180,000 for a total outlay ...

DMA breaking new ground

21 Aug 1997 | by DANNY ROGERS

Communications in Edinburgh, uses a 12-ft, 3-D ice lolly which, as daily bites are removed, reveals a call...The Direct Marketing Association is breaking new ground, using a poster advertising campaign to encourage entries for the DMA/Royal Mail Direct Marketing Awards. The campaign, through One-To-One Direct Communications in Edinburgh, uses a 12-ft, 3-D ice lolly which, as daily bites are removed, reveals a call ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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