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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

another donated page in the FT. Some 28 companies signed up, yielding pounds 180,000 for a total outlay ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

,099,953 -2.64 3.95 747,282 FT 333,309 2.08 8.68 318 ... 9256 Telegraph 35,057 286,615 30,999 FT 8,005 325 6 ...

No contract, no FT TV

Financial Times Television, a sister company of the Financial Times, has made 56 of its 80 staff redundant as a result of the anticipated loss of a contract with CNBC, the US cable channel.

New FT venture boosts revenue

outside advertising and sales. The unit, FT Enterprises, will house all existing FT-branded businesses, including FT Syndication, FT Diaries, Cityline, FT Seminars and the FT Shop. The new ... . FT Enterprises first new venture will be FT Republishing. FT Republishing will reproduce contents ...

EXHIBITIONS: Good show - The UK exhibition industry is growing in every which way - and the signs are it is a period of sustainable growth in line with the economy. Conor Dignam reports

SECTORS Sector No Total sq ft Arts, hobbies, sport ...

MEDIA: FT rival in the balance

Mirror Group Newspapers will decide this week whether to press ahead with the planned launch of a rival to the Financial Times together with the US news organisation, Bloomberg.

EXHIBITIONS: Stand by your plan - Adding value is the key to a more effective exhibition presence, writes Bhavna Mistry

unit - just a revamped 40ft trailer - that we can take to shows without too much extra spend ...

DMA breaking new ground

Communications in Edinburgh, uses a 12-ft, 3-D ice lolly which, as daily bites are removed, reveals a call...The Direct Marketing Association is breaking new ground, using a poster advertising campaign to encourage entries for the DMA/Royal Mail Direct Marketing Awards. The campaign, through One-To-One Direct Communications in Edinburgh, uses a 12-ft, 3-D ice lolly which, as daily bites are removed, reveals a call ...

PUBLIC RELATIONS: On the right track - Tracking media coverage can tell you a lot about your company and brand, writes Andy Fry

be an advantage. The Broadcast Monitoring Company, which is part of FT Information, can access a global online ...

Marketing Focus: Marketing measures up

Accountability: Improving Business Performance. FT Retail It will never go through based on the fact ...

 

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