to remove filtersFocus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...
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Colgate.
26 Jun 1997 | by By NIGEL CASSIDY.
Colgate is squeezing more value from its poster sites with a campaign for its Colgate Total toothpaste on two adjacent 96-sheet poster sites. The long ad, which features an 80ft strip ... will be the longest, at 120ft, and uses three sites. It was created and planned by Young & Rubicam and booked ...
DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report
11 Apr 1997 | by KATE NICHOLAS and VIRGINIA MATTHEWS
FT 100 industrial companies of just 52 per cent over the same period. On all the other ... reputations are won and lost at grass-roots level, says Lewis, not through the pages of the FT ...
What The Papers Say: Hogg roasted for making a pig’s ear of it
21 Mar 1997 | by DANNY ROGERS
-prone Tory ministers, while George Parker, politicial correspondent of the FT revealed that his new...and accident-prone Tory ministers, while George Parker, politicial correspondent of the FT revealed that his ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
