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DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report
11 Apr 1997 | by KATE NICHOLAS and VIRGINIA MATTHEWS
FT 100 industrial companies of just 52 per cent over the same period. On all the other ... reputations are won and lost at grass-roots level, says Lewis, not through the pages of the FT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
