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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

18 Dec 1997

another donated page in the FT. Some 28 companies signed up, yielding pounds 180,000 for a total outlay ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

04 Dec 1997 | by ANDY FRY

,099,953 -2.64 3.95 747,282 FT 333,309 2.08 8.68 318 ... 9256 Telegraph 35,057 286,615 30,999 FT 8,005 325 6 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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