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MEDIA CHOICE: FT ’SHARE SQUARE’

26 Nov 1998 | by SALLY WEAVERS, Communication Strategy M

In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

Go into your local branch of the Halifax and there s probably a figure - pounds 64.08 - printed on a plain piece of paper and Sellotaped on each teller s desk. It s the weekly pension. If that doesn t send a chill down your spine, Robert Budden, editor of the FT s Pensions Management magazine ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio model. Essential to the launch was a high-octane PR campaign. Sue Beenstock reports

11 Jun 1998 | by SUE BEENSTOCK

, the story appeared in every national paper except the FT and The Independent. Ten members of Nicole ...

CAMPAIGN DIRECT: Can consumer profiling experts get the measure of admen?

10 Apr 1998 | by CAROLINE MARSHALL

, articulate, enjoys foreign travel and highly cultured ... prob-ably reads the FT and the Wall Street ... . Highly likely that he lives in rented accommodation. A broadsheet reader: the Guardian, Independent, FT ...

DIRECT MARKETING TOP 80: Introduction - Business is booming

12 Mar 1998 | by KEN GOFTON

,000 sq ft to 66,000 sq ft. It will allow us to double in size in the next five years, says chairman ...

 

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