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MEDIA CHOICE: FT ’SHARE SQUARE’

In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

and ads on Saturdays. The Mail on Sunday carries nearer 20 pages while the Weekend FT sets aside five ...

MEDIA: FT dominates in ABC ratings war

The Financial Times has emerged as the biggest winner in the latest Audit Bureau of Circulations figures, with a 11.76% rise in sales over the year to October 1998.

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

Go into your local branch of the Halifax and there s probably a figure - pounds 64.08 - printed on a plain piece of paper and Sellotaped on each teller s desk. It s the weekly pension. If that doesn t send a chill down your spine, Robert Budden, editor of the FT s Pensions Management magazine ...

MARKETING FOCUS: Keeping up with the Joneses - How would you like a researcher living in your home? James Curtis reports on the latest industry efforts to get closer to consumers

to lie in reading the FT or The Independent, in this case 2.8 times the national average, and he ... in computers, I wouldn t describe myself as computer literate. We don t read the FT or the Independent ...

NEW MEDIA: FT tops web site earners

FT.com, the Financial Times web site, is the UK s highest earning web site according to a recent...FT.com, the Financial Times web site, is the UK s highest earning web site according to a recent report by market research company Fletcher. FT.com has revenues of pounds 1.1m for the six months to August 1998. In second place is MSN, Microsoft s internet service offering, which has ...

AGENDA: Welcome to the Leisure Dome - Marketing reporter Lisa Campbell was invited into the Dome to hear and see for herself why, despite negative publicity, the project’s marketing chiefs believe it will be a Millennium marvel

s cobweb of steel cables spanning the roof. Standing on an observation gantry 150ft high ...

NEW MEDIA: FT.com gains Clarity

The Financial Times new media division, FT.com has appointed Clarity Communications to develop a...The Financial Times new media division, FT.com has appointed Clarity Communications to develop a number of online marketing campaigns for the launch of its new sites later on this year. The new ... for the information - www.ft.com. ...

MEDIA: FT lures Times ad man

The Financial Times has poached David Walsh, deputy ad director of The Times and Sunday Times, to be its new ad director.

MEDIA: The European perspective - Pan-European media is attractive for its access to an upmarket business audience. Andy Fry sees how the sector is selling itself

in its ambition than the FT and WSJ Europe, but not as general as Time and Newsweek. According ... similar readers, there is a diversity of views on how best to serve them. The Economist, FT, WSJ ... if I read in a moving vehicle. At the airport, I might read The Times, The Guardian or the FT ...

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