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Platform: Being cruel to be kind can increase profits - If you want to achieve effective internal communications you can’t always afford to be Mr Nice Guy, says Alan Riley
11 Sep 1998 | by ALAN RILEY
. It was striking to read in the FT series in July of what Glenn Cooper, managing director of Essex-based safety ... that has been done on him. From the FT piece, it is clear that effective communication is a byword ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
