to remove filtersCAMPAIGNS: Promotional Awareness Week - Tying up industry and the public
01 May 1998 | by JENNIFER WHITEHEAD
. The competition was also mentioned in the FT s Observer column. Regional radio, such as BBC Wales had 15 ...
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MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
of debt. Branson responded with characteristic vigour, berating the FT for its short-termism and lack ...
AGENDA: Wal-Mart eyes up UK shops - Following its purchase of a German superstore chain, Wal-Mart is looking at opening up in the UK But going on the experience of previous US start-ups here, could it be a success? Binnur Beyaztas, reports.
12 Feb 1998 | by BINNUR BEYAZTAS
supercenters , each covering around 150,000 sq ft. Internationally, the retailer operates units ... the UK business. Its most recent store is a 123,000 sq ft unit in Edinburgh which opened in September ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
