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MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

and ads on Saturdays. The Mail on Sunday carries nearer 20 pages while the Weekend FT sets aside five ...

AGENDA: Welcome to the Leisure Dome - Marketing reporter Lisa Campbell was invited into the Dome to hear and see for herself why, despite negative publicity, the project’s marketing chiefs believe it will be a Millennium marvel

s cobweb of steel cables spanning the roof. Standing on an observation gantry 150ft high ...

MEDIA: The European perspective - Pan-European media is attractive for its access to an upmarket business audience. Andy Fry sees how the sector is selling itself

in its ambition than the FT and WSJ Europe, but not as general as Time and Newsweek. According ... similar readers, there is a diversity of views on how best to serve them. The Economist, FT, WSJ ... if I read in a moving vehicle. At the airport, I might read The Times, The Guardian or the FT ...

MEDIA CASE STUDY: JOHN SMITH’S

we have to expand the media we use. We can now do this with one voice, he says. A 20 ft cut ...

UK film industry needs a strategy as much as cash

that might be able to reach a mass market. We will know something is happening when 12x24 ft posters ...

MARKETING TELEMARKETING AWARDS 1998: Travel and Leisure

. Honest, mocks the recorded voice. The ride in question is Oblivion, a 200ft, face-first vertical ...

INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage of their own strengths in building their brands, according to research by The Banner Corporation Fran Littlewood reports.

) 6 4 Network (Independent) 3 2 FT ...

Britvic

Britvic is ploughing pounds 2m into the UK s first extreme sports festival. It has secured some sponsors for the event but is seeking others. MaxMania, which will be hosted by Britvic s Pepsi Max brand, will feature a 100ft snowboard track alongside other dangerous sports. Pepsi ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio model. Essential to the launch was a high-octane PR campaign. Sue Beenstock reports

, the story appeared in every national paper except the FT and The Independent. Ten members of Nicole ...

Express unveils new sports Website

magazines. Geoffrey Inns has also joined the team moving over from FT Electronic Publishing. ...

 

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