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MEDIA CASE STUDY: JOHN SMITH’S

we have to expand the media we use. We can now do this with one voice, he says. A 20 ft cut ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

of debt. Branson responded with characteristic vigour, berating the FT for its short-termism and lack ...

FT dramatically increases key readership in Europe

- The Financial Times has dramatically increased its readership among leading decision makers in Europe, according to the 25th European Business Readership Survey. The FT, easily the market leading ... , the FT has made quite a big jump. She added that the EBRS audience was a particularly difficult one ...

FT dramatically increases key readership in Europe

- The Financial Times has dramatically increased its readership among leading decision makers in Europe, according to the 25th European Business Readership Survey. The FT, easily the market leading ... , the FT has made quite a big jump. She added that the EBRS audience was a particularly difficult one ...

Platform: Being cruel to be kind can increase profits - If you want to achieve effective internal communications you can’t always afford to be Mr Nice Guy, says Alan Riley

. It was striking to read in the FT series in July of what Glenn Cooper, managing director of Essex-based safety ... that has been done on him. From the FT piece, it is clear that effective communication is a byword ...

MEDIA: AMV plans giant poster offshoot

, will offer advertisers digitally printed messages on reinforced PVC. The first poster, a 100ft by 70ft ad for Sky Movies, will be erected in Leicester Square today (Thursday), becoming the largest ...

DIARY: IPR’s Financial Group take action to avoid being left holding the baby

, chairman of the City and Financial Group and John Gapper, media editor of the FT with daughter....As my picture shows the IPR s City and Financial Group summer party was a family affair. The three men and a baby are (left to right) Dale Fishburn, chairman of Fishburn Hedges, Stewart Prosser, chairman of the City and Financial Group and John Gapper, media editor of the FT with daughter ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

on 20 web sites, including FT.com, Yahoo, Alta Vista, Lycos and the Evening Standard ...

 

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