to remove filtersBriefs
18 Nov 1999 | by ANNE-MARIE CRAWFORD
,000 sq ft site, developed by Hammerson and Barclays Bank, is aiming to become one of the UK s prime ...
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ANALYSIS: Boots plots health and beauty survival plan - As supermarkets threaten to wage a price war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine reports
02 Dec 1999 | by ALEXANDRA JARDINE
consultant for FT Management Reports. Richard Hyman, retail analyst at Verdict Research, believes ...
REVIEW: Marketing and advertising news in the week’s press
12 Nov 1999 | by JOHN TYLEE
. - Advertising Age FT.com has appointed BBDO Worldwide to its dollars 55 million US account after a ...
Briefs
11 Nov 1999 | by ANNE-MARIE CRAWFORD
and buying for the FT s personal finance web site. The work is worth upward of pounds 5m. BBH Unlimited ...
DESIGN: What is the future for UK shopping? - Interiors and ’experimental shopping have never been so vital, writes James Curtis
04 Nov 1999 | by JAMES CURTIS
store features a rain-room to test out waterproof gear, a 65ft climbing wall for rock climbers ...
NEWS BRIEFS
28 Oct 1999 | by CONOR DIGNAM
. The 100,000sq ft store in Dundee, which is a blueprint for Homebase s future large outlets, is divided ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...
JUDGE AND JURY: Brands wake up to Millenium Dome sponsor opportunities
12 Feb 1999 | by MARK JACKSON, head of international PR
remember vowing, I ll never use the Channel Tunnel . The idea of the 90ft body in the Millennium ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
