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MEDIA HEADLINER: Emap Metro’s prophet of pop stakes his reputation on Heat. Emap’s launch is a test of Mark Frith’s contemporary touch, Anna Griffiths says

29 Jan 1999 | by ANNA GRIFFITHS

decision. Scrutinising Frith s tall, gangly figure (he s a whopping 6ft, 6in tall) I can t detect ...

FINANCE: MEDIA MONEY - As new TV, print and internet options emerge, the media landscape for financial services has grown increasingly complex. Julian Lee finds marketers willing to experiment

29 Jan 1999 | by JULIAN LEE

- is in part down to its personal finance section, FT Money. But perhaps the real change looming ... and transactions. The Financial Times site, FT.com, for example, has become the highest earning website ...

HOTLINE

29 Jan 1999 | by JOHN TYLEE

picked up the media planning and buying for the Financial Times s online service, ft ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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