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FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister...FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy to build traffic to the FT.com website. ...

HAVE YOU GOT PERMISSION? The growth of e-mail has given marketers a medium that can be highly personal. Which means consumers will soon ignore any ad message they have not asked to receive. Ken Gofton reports

electronic offering, FT.com, as a business portal , rather than just an internet newspaper. It now has ... on its busy readership base to visit the site regularly, FT.com sends out hundreds of thousands ...

INTERNET: Developing rules to build online loyalty - Some firms spend a fortune attracting customers to their sites, but are they doing enough to keep them? David Murphy writes

that will compensate for bad service. Indeed, Yahoo, Amazon and FT.com have made Helen Bridgett, chief ...

Hemscott.net in pounds 3m ad and DM work with WWAV

in the Financial Times, Daily Telegraph and The Times. Inserts will run in the FT and business press. WWAV ...

MEDIA: Briefs

. FT.com has appointed former BSkyB general manager of interactive channels Christopher Histed as vice president, channels. Reporting to FT.com managing director Michael Foster, Histed will be responsible for growing FT.com s news, market information and search and archive channels ...

CAUSE RELATED MARKETING: How the NSPCC is a boon for brands - Backing charities like the NSPCC offers broad benefits to brand profiles

sponsored the installation of high-impact, 6ft-tall collecting heaps in shopping centres across ...

DIRECTWATCH: FT site gets five million drop.

.com was launched last December by the Pearson Group as a sister web site to FT.com. It offers guidance ...

FIELD MARKETING: Gillette Sensitive takes to the road - Gillette launched into a crowded market with its first ever roadshow

off last month in Bromley, Kent, consisting of a branded four-wheel drive vehicle pulling a 12ft ...

eCountries in hunt for shops to handle pan-European brief

and selling businesses. Donal Smith, the former managing director of FT.com, sold the Broadcast Monitoring Company to the FT Group, and Jonathan Schmidt ran the FT Group s interests across Asia having sold his ...

DIRECT: Saab teams with Victorinox brand in DM promotion

placed with a range of web sites including Yahoo!, GQ, Expedia and FT.com. Parveen Batish, Saab ...

 

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