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Use of New Media for Consumers - Winner: Weekend FT

WINNER Title: Weekend FT - superstitial campaign Media Agency: BJK s first superstitial campaign - called Beautiful room . This took the form of an animated page of advertising that loaded ... the typical room of an upmarket Weekend FT reader. As the viewer panned around the page, objects ...

FT and MarketWatch launch German site

MarketWatch.com is to join with Pearson’s Financial Times Group to launch a German version of FTMarketWatch.com.

Brunswick signs up FT European correspondent

Financial PR specialist Brunswick has bagged the Financial Times' European Union correspondent to serve as a partner in its London office. Michael Smith takes up the post at the UK's leading City PR firm after 18 years at the FT. Most recently he has been Brussels-based EU writer ...

MEDIA BRIEFS: Redesign for FT's Investment Adviser

Investment Adviser has been redesigned in a bid to make it easier to read. The weekly newspaper, published by Financial Times Business, examines funds and investment strategy and is read by independent financial advisers, fund managers and private stockbrokers. Its new look promises more statistics...

PROFILE: Patrick Harverson, Manchester United - FT man to unite his new club around PR. After

sporting business journalism veteran credited with inventing the FT s coverage of sport and with broad ... landed a job on the FT shortly after,and has since worked in a range of different jobs for the paper ... , where he started covering companies and markets for the FT with a particular emphasis on the sports ...

DIARY: Naked model has FT all hot and bothered

new TV ad campaign. The model is, as she says in the ad, a 'normal' size 16, but the FT, no doubt ... extend to its agency, too, according, once again, to the FT. 'The campaign has been designed by RKCR ...

MarketWatch.com receives $86 million from CBS and FT

. The final round of funding comes a week after the FT appointed Delaney Lund Knox Warren to handle the advertising for FT MarketWatch.com, the European version of MarketWatch.com. Under the agreement, CBS ...

MarketWatch.com receives $86 million from CBS and FT

. The final round of funding comes a week after the FT appointed Delaney Lund Knox Warren to handle the advertising for FT MarketWatch.com, the European version of MarketWatch.com. Under the agreement, CBS ...

FT integrates sales operations

newspaper s team will combine with that of FT.com. David Walsh, the FT s advertisement director, will oversee the operation. A separate team will handle the FT Business division and FTYourMondy.com s advertising sales. This division will be headed by Jane-Emma Peerless, ad director of FT Business. Both teams ...

FT Group revamps sales ops

. One team, headed by FT ad director David Walsh, will sell the Financial Times and FT.com. The other, headed by FT Business ad director Jane-Emma Peerless, will include FT Business division's 13 titles ... for advertisers to access key audiences," said FT Group chief executive Stephen Hill. ...

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