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Use of New Media for Consumers - Winner: Weekend FT

WINNER Title: Weekend FT - superstitial campaign Media Agency: BJK s first superstitial campaign - called Beautiful room . This took the form of an animated page of advertising that loaded ... the typical room of an upmarket Weekend FT reader. As the viewer panned around the page, objects ...

CAMPAIGN-I: Starcom IP wins CGEY online media account

Starcom IP has won the online media account for Cap Gemini Ernst The initial campaign will be mainly banner advertising, involving rich-media executions as well as simple gifs. We are going to use a variety of sites - from ft.com to silicon.com to StepStone - to target the different audience segments we ...

Starcom IP wins CGEY online media account

. We are going to use a variety of sites from ft.com to silicon.com to StepStone to target ...

Starcom IP wins CGEY online media account

. We are going to use a variety of sites from ft.com to silicon.com to StepStone to target ...

CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

,180 24 11 FT.com Delaney Lund/BJK 1,600,000 23 12 Thisismoney ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

per cent.' With this in mind, the launch of a German-language version of the FT is something of a ... , improvements in the press are 'more about competition from broadcast and new media than the launch of the FT ... . Fred Kempe, the editor of the WSJE, believes 'our strategy is a smarter play than the FT's. Any ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

per cent.' With this in mind, the launch of a German-language version of the FT is something of a ... , improvements in the press are 'more about competition from broadcast and new media than the launch of the FT ... . Fred Kempe, the editor of the WSJE, believes 'our strategy is a smarter play than the FT's. Any ...

SCOTLAND: A NORDIC INVASION - Scotland's newspapers face a threat from a Scandinavian publisher

Willoughby, the FT s marketing director, says: Scotland is a very vibrant market and a growing one for us ...

CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

FT.com Delaney Lund/BJK 1,600,000 18 13 Ladbrokes Banks ...

CAMPAIGN-I: WEB WATCH - Financial sites

Rank Site Address Latest monthly page impressions (millions) 1 iii iii.co.uk 42.2 2 Wall Street Journal wsj.com 33.0 3 FT.com ft ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.