CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks
24 Nov 2000 | by ANDY FRY
per cent.' With this in mind, the launch of a German-language version of the FT is something of a ... , improvements in the press are 'more about competition from broadcast and new media than the launch of the FT ... . Fred Kempe, the editor of the WSJE, believes 'our strategy is a smarter play than the FT's. Any ...



