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PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.

of national newspaper coverage in the week after opening showed overwhelmingly positive comments. The FT ...

ANALYSIS: Marketers still lost in the metrics - Marketers must not forget their role as generators of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake-up call to British boardrooms

Wealth is published by FT Prentice Hall. ...

WHAT THE PAPERS SAY: Frozen food idealism gets a warm reception

conversion. The FT took a more negative stance, highlighting the NFU s fear that UK farmers might ...

FIELD MARKETING: Gillette Sensitive takes to the road - Gillette launched into a crowded market with its first ever roadshow

off last month in Bromley, Kent, consisting of a branded four-wheel drive vehicle pulling a 12ft ...

Sainsbury’s trials green section in London store

and fabric conditioner. The 300sq ft area has a wooden floor and is separately lit from the main store ... Warehouse, Minite Solutions and Going Places also have concessions on the 85,000sq ft site. Sir ...

Stop Press

on the US market with its FT.com brand. FT Group has brought in Barry Herstein, Citibank s US ... , FT Group chief executive who is understood to be moving to New York. FT parent Pearson has said it will invest pounds 50m this year in developing and marketing FT.com in the US. OneSwoop ...

Briefs

at stereotypical views of the legal profession, will break this week in newspapers including the FT ...

DM LEAGUE TABLES: Digital TV puts DM into sharper focus - Interactive TV offers a powerful new platform for shopping. DM agencies are preparing for the revolution

Key companies The Business Database, FT Business, The Leaflet Company, Dun & Bradstreet ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.