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Hinduja brothers to bid for Air India

expected to formalise their interest, according to FT.com. Air India is said to be worth about 1bn ...

CAMPAIGN.I: News in Brief

. FT.com has hired Robert Santiago to develop its premium business research service, askFT. Formerly ... development of askFT. The pay service enables browsers to use FT.com's researchers to retrieve business ...

NEW MEDIA: DESIGN AND CREATIVE - Beyond the banner. Advertising on the web no longer merely equals buying a banner site. Campaign showcases some of the latest creative techniques to be used

and may well make an appearance as a docu-drama on a cable or satellite channel. CLIENT: FT ... campaign used a number of different technologies to present working elements of FT.com on third-party sites ... in real time from FT.com. Flash banners touted its news by e-mail service, while HTML banners allowed ...

ANALYSIS: Marketers still lost in the metrics - Marketers must not forget their role as generators of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake-up call to British boardrooms

Wealth is published by FT Prentice Hall. ...

CAMPAIGN-I: Briefs

this month. A 22ft-high hand with a spinning globe is to sit on the main route into the airport ...

STOP PRESS

, the portable computer and software manufacturer, and United News s Fosse Park. The 10,000 sq ft site ...

FT revamps international titles

FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger...FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger breed of reader who has relocated to Europe through work. According to publisher Shan Millie ... of the FT.com portal and advertising will be sold by the FT.com team. Expat.com will also develop e ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Research crosses frontiers - International research is expensive. One way of keeping costs down is to court consumer opinion through the internet, Ken Gofton says

to be standard in all countries because popular websites such as BBC Online or FT.com are visited ...

CAMPAIGN REPORT ON NEW MEDIA: New media agency profiles - Many of the new-media companies listed here are barely a couple of years old and are already doing well; others have a heritage that stems from traditional creative agencies that have moved with th

as creative director from New York. Late last year Razorfish helped relaunch FT.com as a global ... Clients: FT.com, NatWest, Oddbins, RAC, Millenium Dome (NMEC). SYZYGY Syzygy has ...

CAMPAIGN REPORT ON GERMANY: International media alliances - Globalisation is persuading German media companies to open their doors to foreign investment and joint ventures, Robert Gray writes

in Germany s leading subscription television company KirchPayTV. In February Pearson launched FT ... not to spot it. FT Deutschland has stirred up a market that had been staid for years. The IHT itself ... .5 per cent discount after any volume discount. The arrival of FT Deutschland has put the cat ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.