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VNU buys AC Nielsen in £2.3bn deal

report in FT.com. The new deal will bring the remainder of the company under VNU’s brand. ...

CAREERS: Movers

Ken Gibson has been hired as director of marketing and sales with Freeman Publishing, where he will be responsible for the online version of Freeman's Guide to the Property Industry. He was previously senior marketing manager at FT Business. ...

NEW MEDIA: Briefs

portfolio of online clients. Its existing clients include FT Conferences, City Index and Metrocube....Wilson Harvey, the technology branding specialist, is launching a new media division to handle its portfolio of online clients. Its existing clients include FT Conferences, City Index and Metrocube. The new media page is edited by Ben Rosier. E-mail ben.rosier@haynet.com. ...

White stuff helps 24/7 open all hours

a lot of good quality clients, from the BBC to FT.com to handbag, and we’ve just signed up Boots ...

Use of New Media for Consumers - Winner: Weekend FT

WINNER Title: Weekend FT - superstitial campaign Media Agency: BJK s first superstitial campaign - called Beautiful room . This took the form of an animated page of advertising that loaded ... the typical room of an upmarket Weekend FT reader. As the viewer panned around the page, objects ...

CAMPAIGN-I: Starcom IP wins CGEY online media account

Starcom IP has won the online media account for Cap Gemini Ernst The initial campaign will be mainly banner advertising, involving rich-media executions as well as simple gifs. We are going to use a variety of sites - from ft.com to silicon.com to StepStone - to target the different audience segments we ...

Starcom IP wins CGEY online media account

. We are going to use a variety of sites from ft.com to silicon.com to StepStone to target ...

Starcom IP wins CGEY online media account

. We are going to use a variety of sites from ft.com to silicon.com to StepStone to target ...

CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

,180 24 11 FT.com Delaney Lund/BJK 1,600,000 23 12 Thisismoney ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.