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DIRECT MARKETING: The benefit of innovative DM - Direct marketing companies are realising that envelopes play a vital role in the success of DM campaigns

, such as the FT, which launched its Creative Business supplement with an envelope wrapped in pink fur ...

DIRECT: Proximity Worldwide merges three agencies

Proximity Worldwide is merging three of its top 20 agencies, BHWG Proximity, Clarke Hooper Proximity and Traffic Proximity, to form Proximity London. Clients of the merged shop include Alliance & Leicester, BT, Volkswagen, Persil, Whiskas, Sainsbury's, FT.com, TXU Energi and Royal Mail. ...

BBDO unveils Proximity London shop

an agency with 335 staff and clients including Volkswagen, Alliance & Leicester, COI Communications, FT ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

was FT.com, which also enabled BHWG to put its alliance with the interactive agency Traffic to the test ... and the pounds 2 million FT MarketWatch business wins. The agency did lose out on the pounds 10 million Ask ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

was FT.com, which also enabled BHWG to put its alliance with the interactive agency Traffic to the test ... and the pounds 2 million FT MarketWatch business wins. The agency did lose out on the pounds 10 million Ask ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.